Generics – a different approach
Bidding on generic terms (especially some shorter tail ones) can be an expensive exercise. It’s also a time-consuming exercise as you’ll need to stay on top of the bid and adcopy optimisation to make sure the balance between position, CPC and ROI is right. It’s nevertheless a worthy exercise, for 3 main reaons: – generics […]
Facebook Re-targeting: What does it mean for advertisers
Digital is an amazing field to work in right now, with a constantly evolving landscape for users opening new channels for brands who want to communicate with them. In the office we’re always on the lookout for new ways to find audiences for our clients, with Facebook being just one of the platforms that we […]
DR Display Campaign, Where to Start
When creating a direct response display campaign there are several points (start to end) that we take into account. It’s inevitable that the moment you receive the brief from a client youimmediately start to think about how and where to invest and efficiently make the most out of the budget. But first things first, […]
How to be a better SEO
BrightonSEO September BrightonSEO September took place last Friday; and was a day packed full of talks, tips and tales. If you weren’t quite fortunate enough to attend; or were like me at most conferences and forgot to take notes, here is a round-up of my favourite talks of the day. Richard Baxter, SEO Gadget. Richard’s […]