The healthcare sector is one of the most critical sectors in the world. From frontline patient management and nursing to pharmaceuticals–every facet of healthcare needs to be efficient and forward-thinking, and digital has impacted how the industry operates and communicates. In the healthcare sector, people are dependent on its success. It is essential to adapt […]

Mental well-being is a pressing issue for all employees in any organization, whether in digital advertising or other business areas. Managers must clearly understand the personal and individual challenges and perspectives that people face and how they affect an organization. Burnout is one of the most common mental health issues in the workplace. How can […]

In the past few years, many industries have faced challenges. For marketers, their roles and skills requirements changed. CMOs and Vice Presidents of marketing are at the forefront of this evolution. In our new research, The Marketing Evolution: Leadership and Transformation, Skills, Challenges, and the Future, we found that almost half of the senior marketing […]

All marketers strive to improve the customer experience. A consumer or prospect’s expertise can make or break a company. It is the key to driving revenue, conversions, and customer loyalty. According to research published in “The Marketing Evolution: Leading, Transformation, Skills, and Challenges, & the Future,” 71% of senior and 61% of mid-level marketers are […]

While corporations may have noble goals in inclusion and diversity, it is essential to take action to transform the story from a marketing tool into something cultural. It is necessary to apply diversity and inclusion principles not only in their digital marketing but also in their daily goals and activities. Others do it by establishing […]

Consumers are becoming more aware when it comes time to purchase products and services. Customers actively seek products and services that take a proactive role in driving social or environmental change. It is for this reason that companies should invest in Corporate Social Responsibilities (CSR). This helps people connect with the brand and creates a […]

You want your marketing and business strategies to be successful in this digital age. The key to success might be choosing the right digital agency. When deciding which agency to sign with, it is difficult to determine the best fit for your needs. This includes digital literacy and method-specific knowledge. Accreditations are the best proof […]

The need for marketers has changed and grown in the last few years. Businesses must be online and stand out in a highly competitive market. More universities and colleges offer digital marketing programs to meet the demand for people who want to upgrade their skills. Today’s students, however, are more discerning. They want programs or […]

ABM, or account-based marketing, will remain significant in 2023. It will help deliver personalized marketing to customers. ABM is a marketing and sales strategy combining the expertise of both teams to create a targeted experience for a selected group of clients. According to a report by Hubspot, 67 percent leverage account-based advertising while researching accounts. […]

What is Email Marketing? Email marketing is an example of direct marketing. It uses personalized emails to inform your email list of your products or services. Email marketing can persuade your email list to perform a specific action, such as purchasing or booking a demonstration. Take a look at the most comprehensive guide on email […]