Businesses are tightening their belts in these difficult times to stay afloat.

How can you persuade potential clients to trust your agency and invest their cash?

It is easy. The answer is simple. In the face of all the unpredictable, your business must be trustworthy and credible. This starts with self-promotion.

What do your potential clients want?

It can be risky for businesses to enlist the assistance of an agency, especially if large amounts of money are involved.

When looking for a new agency, the most important thing to ask prospective clients is whether you are capable of performing the job.

Your website should be up-to-date

84% of today’s customers believe a website makes a company more credible.

It’s a fact that an agency’s website acts as its shopfront. It provides valuable insight into who you are and the services you offer.

It is important that your website has a professional appearance and makes a great first impression.

The Prices/Packages page:

It is one thing to know how much you should charge clients, but it is another to present your agency’s pricing clearly and understandably.

You must show potential clients value as soon as they visit your pricing page. This will help build credibility. This means giving a concise and honest overview of all the most sought-after and important services in your agency. This information could be easily gathered using a services matrix.

You may also choose not to make your pricing public. You could also opt to use a contact form if this is the case.

Maintain a social media presence

Businesses can build trust by maintaining a strong social media presence.

Research shows that 54% of consumers use social media to search for products before making a purchase. If potential clients are looking for new agencies, they will likely turn to social media while searching.

You can become certified in as many fields as you like

Knowledge is power.

Your team will benefit from more expertise, which will make your work more valuable and more credible.

You or your team can get a variety of marketing certifications, which are easily recognized. These courses are intended to improve your skills in key areas like social media advertising and market research.

The most sought-after marketing certifications are:

• Google Ads Certification
• Google Analytics Certification
• Hubspot Content Marketing certification
• Facebook Blueprint
• Twitter Flight School