3 mins read

Generics – A Different Approach

Bidding on generic terms (especially some shorter tail ones) can be an expensive exercise. It’s also a time-consuming exercise as you’ll need to stay on top of the bid and adcopy optimisation to make sure the balance between position, CPC and ROI is right. It’s nevertheless a worthy exercise, for 3 main reaons: – generics […]

5 mins read

Fintech Companies: Best Marketing Agencies

Fintech marketing agencies can help you reach the next level in advertising. They can help you market your business strategically. They can help you achieve your digital marketing goals. A survey found that 64% of global customers have used one or more fintech applications. This rapid-developing fintech market is competitive and large. You should partner with a […]