BrightonSEO September BrightonSEO September took place last Friday; and was a day packed full of talks, tips and tales. If you weren’t quite fortunate enough to attend; or were like me at most conferences and forgot to take notes, here is a round-up of my favourite talks of the day. Richard Baxter, SEO Gadget. Richard’s […]

The COVID-19 pandemic compromised the safety of our customers and employees. A few organizations were forced to close down, while consumer behaviour changes meant that it became risky and costly for others to pivot their businesses. 2020 was enough for any business owner to run for the hills. Unfortunately, all company owners’ issues last year […]

Bidding on generic terms (especially some shorter tail ones) can be an expensive exercise. It’s also a time-consuming exercise as you’ll need to stay on top of the bid and adcopy optimisation to make sure the balance between position, CPC and ROI is right. It’s nevertheless a worthy exercise, for 3 main reaons: – generics […]

When creating a direct response display campaign there are several points (start to end) that we take into account. It’s inevitable that the moment you receive the brief from a client you immediately start to think about how and where to invest and efficiently make the most out of the budget. But first things first, […]

Do you work constantly, have no sleep and never turn off your computer? This can lead to burnout. It is false to think that a constant state of work will result in more work. This can be traced back the Industrial Revolution principles: More product = more production. These principles are misguided, and can be […]